All-Electric Vehicles Expected to Represent a Third of Cadillac Sales

Cadillac is charging ahead with its electric future, aiming for EVs to make up between 30 to 35 percent of its total sales in 2025; a significant leap from the 18 percent EV share it achieved in 2024. This ambitious target comes at a time when overall demand for electric vehicles in the U.S. remains mixed, but Cadillac sees a clear path forward.

Brad Franz, Cadillac’s Director of Marketing, remains optimistic about the brand’s direction. “We’re not introducing these vehicles just to shift buyers from gas to electric,” Franz said. “This is about growing the business.” He emphasized the growing momentum around EV adoption, noting that Cadillac plans to ride that wave by offering a robust mix of both electric and traditional models.

In Q4 of 2024, EVs like the Cadillac Lyriq crossover and the all-electric Escalade IQ represented 17.8 percent of the brand’s total sales. While the ultra-luxury Celestiq plays a more niche role, the upcoming EV portfolio is set to expand with the arrival of new models such as the Optiq, Vistiq, high-performance Lyriq-V, and the extended Escalade IQL.

Franz highlighted the importance of the Optiq and Escalade IQ in Cadillac’s strategy. “Optiq will be our entry point for EVs—more attainable and approachable—while the Escalade IQ takes everything people love about the nameplate and brings it into the electric era,” he said. “Both are expected to gain traction quickly.”

In addition to expanding its EV offerings, Cadillac is gradually phasing out internal combustion engine (ICE) models to accelerate the shift. With a growing electric lineup and continued phase-out of gas-powered vehicles, Cadillac is positioning itself to be a major player in the luxury EV space—and it’s aiming to bring new customers along for the ride.

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