120 Years of Cadillac Design

This August marked an official 120 years of Cadillac engineering, design, and innovation. Since its founding by Henry M. Leland in 1902, Cadillac has paved the way when it comes to luxury vehicles, including many technologies and features that drivers today may take for granted. This starts from the very beginning with the pioneering use of standardized, interchangeable component parts earned its first Dewar Trophy and gave rise to the timeless “Standard of the World” moniker. 

From the first V-8 engine to the first V-16-powered production passenger car, Cadillac has always been at the forefront of advancement in any era of luxury vehicles. This also includes the first electric self-starter, the HydraMatic fully automatic transmission, and features such as Night Vision to SuperCruise driver assistance technology. Today, this also includes the introduction of Cadillac’s first-ever all-electric vehicle, which brings a new era of progressive advanced technology powered by the Ultium platform. 

Of course, Cadillac’s innovation also lies with its impeccable design. One could argue that modern car design began at Cadillac when it introduced the 1927 LaSalle, the first car designed by a stylist – the legendary Harley Earl. From then on, Cadillac design only became stronger. This includes the era-defining 1959 Eldorado to contemporary classics like the CTS-V Coupe, which have captured drivers for decades. Today, you can see this tradition in the new CELESTIQ show car, which represents the future of Cadillac design and innovation and celebrates the brand’s storied past.

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