May 21, 2025

Cadillac is officially shifting into high gear. Ahead of the 2025 Miami Grand Prix, the Cadillac Formula 1 Team offered fans a thrilling first look at its new logo, marking a bold step forward as the team prepares to hit the FIA Formula One World Championship grid in 2026.

The unveiling, presented in a dynamic video release, showcases more than just a logo — it introduces a brand identity deeply rooted in Cadillac’s American heritage and forward-thinking design. Formed through the powerful partnership between TWG Motorsports and General Motors, the team embodies ambition, precision, and a uniquely American spirit on motorsport’s biggest stage.

“Cadillac is honored to share the F1 stage with the best luxury brands from around the world,” said GM President Mark Reuss. “It’s a brand whose legacy on and off the track is filled with innovation, technological precision, and timeless beauty. Our journey has been long but from the very beginning, it has been about ambition… audacity… and now acceleration.”

As Cadillac prepares to enter the most elite racing league in the world, the new logo signals a fusion of performance, luxury, and American pride—a fitting tribute to a brand known for its bold moves and relentless innovation.

Stay tuned as Cadillac races toward its 2026 debut—and brings a new chapter of American excellence to Formula 1.