At Heritage Cadillac, we know that true luxury goes beyond what you see, it’s also about what you hear. That’s why Cadillac continues to redefine the in-vehicle experience by bringing studio-quality sound directly to the road.
Before a song ever reaches your speakers, it’s carefully crafted in the studio. For many of today’s top artists and producers, that process happens in immersive environments powered by Dolby Atmos, a revolutionary approach to sound that treats music as a three-dimensional experience. Every vocal, instrument, and detail is intentionally placed to create clarity, balance, and emotional depth.
This same technology is now available inside Cadillac vehicles, transforming every drive into a truly immersive listening experience. Music is no longer flat or compressed, instead, it surrounds you, delivering the richness and precision exactly as the artist intended.
This connection between studio and vehicle was on full display during Grammy week in Los Angeles, where Cadillac highlighted its relationship with the music industry through creative spaces like Just For The Record, a Dolby Atmos-equipped recording studio founded by producer Moritz Braun. Music shaped in these environments went on to earn major recognition, reinforcing the importance of immersive sound in modern music production.
In these studios, sound is carefully layered and refined with precision. Every decision is made to ensure that the final product maintains its integrity across every listening environment, from professional studios to personal headphones, and now, to your Cadillac.
By integrating Dolby Atmos into its vehicles, Cadillac creates a space where that same level of detail and intention can be experienced on the road. For artists and music lovers alike, the vehicle becomes more than transportation, it becomes an extension of the creative process. A place to reflect, to listen deeply, and to connect with music in a more meaningful way.
Cadillac’s approach isn’t about following trends, it’s about honoring craftsmanship. Whether in the studio or behind the wheel, every detail matters. And with Cadillac, every drive becomes a performance worth listening to.
In Formula 1, greatness is measured in two ways. The championship crowns the best driver on the grid while also recognizing the constructor that earns the most points throughout the season. This unique structure highlights Formula 1’s dual nature, it’s both the ultimate test of driver skill and a proving ground for some of the world’s most advanced engineering.
At Heritage Cadillac, we’re excited to see Cadillac step onto the global stage of Formula 1, where innovation, precision, and performance define success.
A new episode of the series What Makes Fast takes fans behind the scenes to explore one of the sport’s most fascinating and often overlooked tools: the race simulator. While it may sound purely technical, simulator calibration is actually a collaborative and highly human process.
Following an official Formula 1 shakedown at Circuit de Barcelona-Catalunya, Cadillac Formula 1 Team drivers Valtteri Bottas and Sergio Perez returned to the team’s simulator facility in Charlotte to compare their real-world impressions of the race car with the simulator’s digital model.
The goal is simple but critical: ensure the simulator behaves exactly like the real car on track. When the simulator mirrors real performance, engineers can rely on the data it generates to refine the car’s setup, test strategies, and improve overall performance.
This creates a continuous feedback loop. As the simulator becomes more accurate, engineers can make better decisions. As the race car evolves on track, the data collected helps further refine the simulator. The result is a powerful cycle of improvement that benefits both drivers and engineers.
With the first race weekend of the season approaching in Australia, the team is focused on refining every detail. Each race provides valuable real-world data that helps push development even further. In Formula 1, every car is essentially a constantly evolving prototype, and relentless improvement is the only path to the top.
For Cadillac, this journey represents a bold step into the pinnacle of motorsport, and a showcase of the engineering excellence and performance mindset that also define the vehicles you experience every day. At Heritage Cadillac, we’re proud to see Cadillac innovation competing at the highest level of racing.
Cadillac’s long tradition of visionary concept vehicles continues to shape the future of luxury performance, and the latest example is already earning major recognition. The all-new Cadillac Elevated Velocity concept has been named Best Concept Vehicle for 2026 by EyesOn Design, an organization made up of leading automotive designers and educators. This marks the second consecutive year a Cadillac concept has earned the prestigious award, following the 2025 win for the Opulent Velocity concept.
Designed to capture the spirit of Cadillac’s legendary V-Series performance lineup, the Elevated Velocity is a bold, all-electric 2+2 ultra-luxury crossover created to excite both drivers and passengers. The concept embodies Cadillac’s “Art of Exhilaration” design philosophy, offering a glimpse at styling cues and performance direction that may influence future production models.
Its name reflects its dual personality. “Elevated” speaks to both the raised ride height and the refined, luxurious experience for occupants, while “Velocity” highlights its high-performance capabilities on both paved roads and challenging terrain.
The concept’s striking proportions feature a long hood inspired by production models like the Cadillac CELESTIQ and Cadillac LYRIQ, paired with a commanding stance on 24-inch wheels. Dramatic gull-wing doors open to reveal a handcrafted interior that emphasizes bespoke materials and futuristic luxury.
Concept vehicles like the Elevated Velocity allow Cadillac designers to explore bold ideas and push the boundaries of innovation. With high-performance electric models such as the OPTIQ-V and LYRIQ-V already on the horizon, the Elevated Velocity concept offers an exciting look at what the future of Cadillac’s V-Series performance could become.
At Heritage Cadillac, we’re proud to represent a brand that continues to lead in design, innovation, and electrified performance. Visit us to explore Cadillac’s current lineup and discover how the future of luxury is already taking shape today.
Cadillac’s journey into Formula 1 reached an exciting new chapter as the Cadillac Formula 1® Team completed its first-ever on-track laps at the historic Silverstone Circuit. The milestone marks a major step forward as the American team prepares for its highly anticipated debut in the world’s premier motorsport series.
Behind the wheel for the landmark run was Sergio Pérez, who guided the team’s car around the legendary circuit during a pre-season promotional filming day. The session served a dual purpose—capturing the first official on-track footage while also completing a critical shakedown to verify that all vehicle systems were functioning as expected ahead of official pre-season testing.
The car took to the track in an all-black livery, with the final 2026 Cadillac Formula 1® Team design scheduled to be revealed during a globally televised championship broadcast. The unveiling will introduce the team’s bold new look to fans across the United States and around the world.
Team CEO Dan Towriss described the moment as a proud milestone for everyone involved. “Watching the car roll out of the garage is a moment of pride,” he said. “The first laps on track mark the culmination of thousands of hours of work driven by pure passion. This is just the beginning as we continue toward Melbourne and beyond.”
Team Principal Graeme Lowdon echoed that sentiment, noting that the day represented countless hours of dedication and belief from the entire organization. The session also gave the team valuable time to work together in a live garage environment and confirm that systems were performing as intended.
For Pérez, the experience was emotional and motivating. “Everyone should feel incredibly proud to complete our first laps as a team,” he said. “Each and every person has worked so hard to get to this moment. It’s just the start.”
Teammate Valtteri Bottas also reflected on the historic occasion, praising the team for reaching such an important milestone and expressing excitement for the work still to come.
As Cadillac continues its preparations for the upcoming Formula 1 season, the successful first laps at Silverstone signal strong momentum and growing anticipation for the brand’s entry onto the global racing stage.
Cadillac has officially taken a historic step onto the global motorsports stage. The Cadillac Formula 1® Team reached a major milestone as Sergio “Checo” Perez completed the team’s first-ever on-track laps during a pre-season promotional filming day at the legendary Silverstone Circuit in England.
This landmark moment marks the first time the American-backed Cadillac Formula 1® Team has seen its car run on track, signaling real momentum as preparations continue for the team’s highly anticipated Formula 1® debut. The session served a dual purpose: capturing promotional footage while also conducting an initial shakedown to ensure all systems performed as expected ahead of official pre-season testing.
Running in an all-black livery, the car delivered a striking first appearance at Silverstone. Cadillac has announced that the official 2026 Cadillac Formula 1® Team livery will be unveiled on Sunday, February 8, during a globally televised championship broadcast — a bold and exciting way to introduce the team to fans in the U.S. and around the world.
Dan Towriss, CEO of Cadillac Formula 1® Team Holdings, reflected on the significance of the moment: “Watching the car roll out of the garage is a moment of pride. The first laps on track mark a historic milestone — the culmination of thousands of hours of work driven by pure passion. This is just the beginning as we push forward toward Melbourne and beyond.”
Team Principal Graeme Lowdon echoed that sentiment, highlighting the team’s rapid progress:
“Today represents countless hours of hard work and belief from everyone involved. It was a valuable opportunity to operate in a live garage environment, verify systems, and resolve early issues. While this is an important step, our focus now turns to pre-season testing in the coming weeks.”
For the drivers, the day carried deep emotional significance. Checo Perez called the experience unforgettable, saying the first laps were “emotional” and motivating as the team begins its journey. Valtteri Bottas, who joined Perez at the event, praised the entire organization for reaching such a major milestone, calling it “special to witness the joy across the team.”
At Heritage Cadillac, we’re proud to represent a brand that continues to push boundaries — from luxury vehicles to the pinnacle of global motorsport. The Cadillac Formula 1® Team’s first laps are just the beginning of an exciting new chapter, and we can’t wait to see what’s ahead.
Cadillac’s long-anticipated entry into Formula 1® is rapidly approaching, and excitement continues to build as the iconic American brand prepares to make its historic debut as the Cadillac Formula 1® Team at the Australian Grand Prix in Melbourne on March 8.
Marking a major milestone on the road to the Formula 1® grid, General Motors President Mark Reuss recently unveiled the Cadillac Formula 1® Team’s Special Edition testing livery at GM’s new global headquarters, the Hudson’s Detroit building. This striking livery will be used during the team’s Barcelona Shakedown Week from January 26–30, ahead of the reveal of the official 2026 race livery on February 8.
Developed through a cross-continental collaboration between GM Global Design and the Cadillac Formula 1® Team, the testing livery reflects the global reach, creativity, and technical excellence behind Cadillac’s Formula 1® program. The reveal was part of GM’s opening-week celebrations at its new headquarters, where a replica F1® car wearing the Barcelona Shakedown livery was placed on display. Fans will also be able to see the car in person at the Detroit Auto Show through January 25.
Designed specifically for pre-season testing, the Barcelona Shakedown livery is distinct from the official race design. Like camouflaged automotive prototypes, testing liveries help conceal aerodynamic details while still expressing the brand’s identity. This bold yet disciplined design features a modern interpretation of the Cadillac crest and shield, precision geometric patterns, and a monochrome palette that delivers a premium, future-forward look aligned with Cadillac’s performance ambitions.
A large Cadillac crest draped across the rear of the car artfully disguises aerodynamic surfaces while boldly announcing Cadillac’s arrival on the world stage. As a tribute to the global collaboration behind the program, the names of the founding Cadillac Formula 1® Team members from both the United States and the United Kingdom are also incorporated into the design.
At Heritage Cadillac, we’re proud to represent a brand that continues to redefine innovation, performance, and American luxury. As anticipation builds toward the Barcelona Shakedown, the race livery reveal, and the season-opening Australian Grand Prix, Cadillac’s Formula 1® debut stands as a landmark moment for American motorsport on the global stage.
We’re Collecting Donations for Toys for Tots!
‘Tis the season of delivering joy – specifically, joy to children in our community! This year, Heritage Cadillac is thrilled to be an official collection site for Toys for Tots. While we may be nearing the end of the donation program, we’re still collecting new, unwrapped toys for children of all ages from now until December 21st. Simply drop off your donation at our dealership, and we’ll handle the rest.
Can’t make it in person? No problem! Visit the Toys for Tots website to make a monetary donation, which will be used to purchase essential toys for children in need.
For over 70 years, Toys for Tots, a national charitable program run by the U.S. Marine Corps Reserve, has brought joy and hope to less fortunate children during the holiday season. The toys, books, and other gifts collected and distributed by Marines and dedicated volunteers provide these children with moments of recognition, confidence, and cherished memories.
Each year, this incredible program fulfills the holiday dreams of an average of 7 million children across nearly 800 communities nationwide. Since its founding in 1947, Toys for Tots has helped over 244 million children.
Join us in making a difference this holiday season! For more information, visit here.
What Is the Cadillac Season’s Best Sales Event?
At Heritage Cadillac, the end of the year brings one of the most exciting opportunities for luxury car shoppers: the Cadillac Season’s Best Sales Event. This annual event highlights Cadillac’s most compelling offers of the year, giving our customers an ideal moment to step into the craftsmanship, innovation, and performance that define the Cadillac brand.
During the Season’s Best Sales Event, shoppers can take advantage of a variety of exclusive incentives across our extensive new vehicle lineup. This year’s event is especially notable for customers interested in the future of electric driving. Heritage Cadillac is proud to offer 2.9% APR for 60 months on most new Cadillac EV models, making it easier than ever to experience advanced performance and all-electric luxury.
In addition to EV incentives, the Season’s Best Sales Event features competitive lease specials, low-APR financing, and attractive purchase offers on Cadillac’s our most popular vehicles, including the LYRIQ, OPTIQ, VISTIQ, and both the gas-powered and all-electric ESCALADE icons. Offers may vary, but all are designed to ensure that customers receive Cadillac’s very best value of the season.
As the year comes to a close, this event provides the perfect opportunity to upgrade your driving experience or explore our growing electric lineup. With exceptional savings and the elevated service Heritage Cadillac is known for, the Season’s Best Sales Event truly lives up to its name.
Visit us today to take advantage of the season’s strongest offers, and discover how you can Expect the Best at Heritage Cadillac.
Cadillac’s all-electric compact crossover is entering its second model year, arriving with more style, more performance, and more practical capability than ever. With refreshed design options, upgraded powertrains, and even the debut of a thrilling new V-Series variant, the 2026 Cadillac OPTIQ continues to redefine what a luxury EV can be.
But beyond the headlines, the 2026 OPTIQ also delivers something especially useful for active lifestyles: impressive light-duty towing capability. Every non–V-Series 2026 Cadillac OPTIQ (Luxury, Sport, Premium Luxury, and Premium Sport) offers a maximum towing capacity of 1,500 lbs. Whether equipped with rear-wheel drive or all-wheel drive, this rating makes OPTIQ ideal for:
- Small utility trailers
- Bike racks and carriers
- Compact adventure gear
This capability adds everyday versatility without compromising the EV’s refined driving experience.
Note: The performance-focused OPTIQ-V is not rated for towing. Drivers planning to tow should select one of the non–V-Series trims.
Under the hood, well, beneath the floor, the 2026 OPTIQ features an 85 kWh battery pack and Cadillac’s latest electric drive innovations. Dual-motor AWD models now deliver up to 440 hp and 498 lb-ft of torque—a jump of 140 hp and 144 lb-ft over the 2025 model. RWD configurations provide 315 hp and 332 lb-ft of torque, with an estimated 300-mile range per charge.
And when it’s time to get back on the road, OPTIQ’s fast-charging capability shines, recovering up to 79 miles of range in just 10 minutes with DC fast charging.
As with any vehicle, owners planning to tow should follow the recommended break-in period and review how towing may affect driver-assist systems. Cadillac encourages all owners to consult their vehicle’s owner’s manual for full towing guidelines and safety information.
Looking to experience an OPTIQ for yourself? Click here to view and test drive our current inventory.
As the 2025 FIA World Endurance Championship (WEC) season wrapped up with the Bapco Energies 8 Hours of Bahrain, Cadillac Racing and Team JOTA celebrated a year of groundbreaking achievements. Despite being newcomers to the series. Cadillac finished the season fourth in the Hypercar FIA World Endurance Manufacturers’ Championship, but the real highlights went far beyond the standings.
In a historic milestone, Cadillac became the first American manufacturer to claim pole position at the iconic 24 Hours of Le Mans since 1967. The No. 12 and No. 38 JOTA V-Series.R Hypercars locked out the front row at this year’s race, marking a momentous occasion for American endurance racing. The celebration continued in São Paulo, where Cadillac secured its first WEC victory with a commanding 1-2 finish led by the No. 12 driven by Alex Lynn, Norman Nato, and Will Stevens.
Keely Bosn, Cadillac Racing program manager, reflects on the season’s success and the collaboration that made it possible. “Working with JOTA has been a joy,” she shares. “Our communication and teamwork have improved immensely over the year, and we’ve reached a great point as we look ahead to 2026.”
Bosn oversees all three of Cadillac’s global racing efforts: Cadillac Wayne Taylor Racing and Action Express Racing in IMSA WeatherTech SportsCar Championship, and Cadillac Hertz Team JOTA in WEC. The 2025 Le Mans was a historic first: all three teams operated together, running four Cadillac V-Series.R entries, a feat that fostered unprecedented collaboration.
“The experience of coordinating across all teams—booking hotels, shipping parts, and strategizing—really brought us closer,” Bosn explains. “Having our engineers and teams in constant communication created a stronger, more unified organization.”
Le Mans proved to be a turning point, boosting momentum heading into the season’s final races. The team’s focus and determination paid off with a spectacular 1-2 win at Autódromo José Carlos Pace in São Paulo, reaffirming Cadillac’s competitive edge. While a front-row lockout at Fuji didn’t result in a victory, it underscored the team’s resilience and strength.
Looking ahead, Cadillac Racing is optimistic for the 2026 season. The V-Series.R will undergo exciting engineering developments, and the continuity among the teams, especially the ongoing partnership with JOTA, promises continued growth. Bosn praises JOTA’s unique team culture: “They bring everyone into their family atmosphere, making collaboration smooth and enjoyable. It’s a testament to how they operate and foster a sense of belonging.”
As the countdown to the Rolex 24 at Daytona begins in January, Bosn and the entire Cadillac Racing team are working tirelessly to build on this year’s success. “With everything we’ve accomplished and the plans we have, Daytona looks very promising,” she affirms.
Stay tuned for more exciting updates as Cadillac Racing continues to push the boundaries of endurance racing in 2026.
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