Russ O’Blenes to Lead Cadillac Formula 1 Power Units Venture

Cadillac has always stood for the finest in American luxury, and a bold new program is taking that commitment to an entirely new level. Meet Curated by Cadillac ESCALADE IQ, an ultra-exclusive, concierge-led customization experience that brings the hand-built artistry of the legendary CELESTIQ to Cadillac's all-electric flagship SUV. This is not a trim level or an options package. This is a genuinely bespoke vehicle, built to reflect the individual taste of a single client, guided every step of the way by Cadillac's expert design team. The scope of personalization available through the Curated by Cadillac program is genuinely extraordinary. Clients work with a dedicated design concierge who guides the entire customization journey from initial inspiration through final configuration, ensuring every choice is intentional and cohesive. On the exterior, clients can choose from more than 160 premium colors and finishes, spanning solids, metallics, tri-coats, frosts, and mattes, each hand-painted to Cadillac's most elevated quality standards. Inside, an expanded palette of up to 44 interior colors can be applied across all three rows of seating, the center console, and floor mats, creating a cabin environment that is truly one of a kind. Every Curated by Cadillac ESCALADE IQ is marked with a unique VIN and an exclusive serialized builder's badge, ensuring that no two vehicles are alike and that each one carries the distinction of true handcrafted artistry. The ESCALADE IQ at the heart of this program is no ordinary electric vehicle. With a Cadillac-estimated 465 miles of range, up to 750 horsepower and 785 lb-ft of torque in Velocity Max mode, and a 0 to 60 mph time of 4.7 seconds, it delivers the kind of effortless, commanding performance that ESCALADE owners expect and then some. A breathtaking 55-inch Horizon display keeps driver and passengers connected and informed, while Super Cruise hands-free driver assistance technology, backed by a three-year OnStar Super Cruise plan, brings confidence to every mile. Available vehicle-to-home bidirectional charging with compatible GM Energy products makes daily charging as seamless as the rest of the ownership experience. Every Curated by Cadillac ESCALADE IQ is hand-built at Cadillac's Artisan Center in Warren, Michigan for the 2027 model year, available in the U.S. and Canada with deliveries expected to begin in the second half of 2027. The Curated by Cadillac package is priced at $54,995, in addition to the vehicle MSRP. For those who want a preview of what is possible, a Curated by Cadillac ESCALADE IQ concept was on display at The Quail in Carmel-by-the-Sea, California on August 14, 2026, one of the most prestigious automotive gatherings in the world. Interested in learning more about the Curated by Cadillac ESCALADE IQ experience? Contact the team at Heritage Cadillac today. Availability is ultra-limited by design, and this is the kind of opportunity that will not wait. We would be honored to guide you through the process.

Cadillac Hertz Team JOTA is headed back to Brazil with its sights set on another standout performance in the FIA World Endurance Championship (WEC) as the team prepares for the Rolex 6 Hours of São Paulo at the legendary Autódromo José Carlos Pace, better known as Interlagos. The event holds special significance for Cadillac Racing. Last season, the team delivered a historic 1-2 finish—the first by a U.S. manufacturer in the Hypercar class of the FIA WEC. The milestone victory marked Cadillac's first-ever WEC win and showcased the performance of the Cadillac V-Series.R on the global stage. This year, the No. 38 Cadillac Hertz Team JOTA V-Series.R will be piloted by Jack Aitken, Earl Bamber, and Sébastien Bourdais, while Norman Nato and Will Stevens will share driving duties in the No. 12 entry as Alex Lynn continues his recovery. Following a strong showing at the 24 Hours of Le Mans, where Cadillac demonstrated impressive speed throughout the race, the team enters São Paulo with confidence and momentum. Cadillac Racing Program Manager Keely Bosn noted that last year's victory was more than just a race win—it reinforced Cadillac's ability to compete with the world's best while providing valuable insights that help shape future performance and technology. Drivers from both Cadillac entries are equally eager to return to the iconic Brazilian circuit. Several reflected on the unforgettable atmosphere, passionate fans, and memorable podium celebration following last year's victory, while others are excited to experience the challenging Interlagos track for the first time. The Rolex 6 Hours of São Paulo promises another exciting chapter in Cadillac Racing's pursuit of championship success. As the team looks to build on last year's breakthrough victory, fans can expect another determined effort from the Cadillac V-Series.R as it continues to compete among the world's premier endurance racing teams.

Behind every Formula 1 car is a team of engineers, strategists, and drivers working around the clock to find every last fraction of a second. For the Cadillac Formula 1 Team, one of those key contributors is not a seasoned racing veteran or a former Grand Prix driver. He is a teenager from Michigan named Aiden Price, and his story is one of the most remarkable in motorsport right now. It started with a vacation. When Cadillac F1 sim driver and Indianapolis 500 winner Simon Pagenaud needed time off during the team's intense pre-debut preparations, someone had to step in to keep the virtual laps going. Matt Borland, Director of Motorsport Competition Programs for Cadillac, turned to Greg Price, a Design and Manufacturing Manager for GM Motorsports, with an unconventional suggestion: what about his son? At just 14 years old, Aiden Price had already built an impressive racing resume with multiple wins in micro sprints on short oval tracks and a reputation as one of the most technically capable young drivers on iRacing, the world's premier online sim-racing platform. He had even developed a side business creating and selling custom car setups to other iRacing drivers online. With permission from his high school principal, Greg pulled Aiden out of class for an evaluation in front of the Cadillac F1 team. Within 15 minutes, the team had seen enough. They asked the question any teenager would love to hear: "Any chance you can miss school tomorrow?" Aiden is now enrolled in online high school, giving him the flexible schedule needed to work alongside Cadillac's professional sim drivers Pagenaud and former Formula 1 driver Pietro Fittipaldi. The learning curve has been steep. A modern Formula 1 car involves thousands of variables and a cockpit full of electronic adjustments that can dramatically alter the way the car behaves from corner to corner. "It took me a long time to learn what everything did," Aiden says, "but once you understand it all, it makes sense." Much of that understanding came long before Cadillac ever entered Formula 1. Growing up alongside his father Greg, Aiden spent years learning the nuances of car setup in both the real and virtual worlds. "I've always worked with him on setting up cars," Greg says. "He's very in tune with everything we do on our race cars." In Formula 1, official on-track practice time is tightly restricted by series regulations, making simulator work absolutely essential. "You can run them all the time, try new things, and figure out what works, from driving techniques to setups," Greg explains. "That's how the Cadillac MAC-26 Formula 1 car was developed. Every single detail was built in simulation, and from there, it went to the UK to be manufactured." The real-world impact of Aiden's simulator work has already been felt at race weekends. In the buildup to the 2026 Miami Grand Prix, Aiden was testing a virtual suspension upgrade for the MAC-26 when the team decided they needed the new parts built and shipped to Miami overnight. Greg received the call after hours, arranged for the parts to be manufactured, and caught the first flight to Miami, arriving at the track with components that Aiden had helped develop in the simulator just the day before. "It was a neat thing to see," Greg recalls. Aiden's contributions extend beyond Formula 1. He has also logged simulator laps for both the Cadillac LMDh and Chevrolet INDYCAR programs at the GM Motorsports Charlotte Technical Center, contributing to a collaborative approach that connects learnings across all of GM's racing disciplines. The same pursuit of performance and precision that drives the Cadillac Formula 1 Team lives in every vehicle on our showroom floor. Stop by Heritage Cadillac to experience that commitment for yourself.