Cadillac Formula 1 Team Unveils New Logo Ahead of 2025 Miami Grand Prix

Cadillac Hertz Team JOTA is headed back to Brazil with its sights set on another standout performance in the FIA World Endurance Championship (WEC) as the team prepares for the Rolex 6 Hours of São Paulo at the legendary Autódromo José Carlos Pace, better known as Interlagos. The event holds special significance for Cadillac Racing. Last season, the team delivered a historic 1-2 finish—the first by a U.S. manufacturer in the Hypercar class of the FIA WEC. The milestone victory marked Cadillac's first-ever WEC win and showcased the performance of the Cadillac V-Series.R on the global stage. This year, the No. 38 Cadillac Hertz Team JOTA V-Series.R will be piloted by Jack Aitken, Earl Bamber, and Sébastien Bourdais, while Norman Nato and Will Stevens will share driving duties in the No. 12 entry as Alex Lynn continues his recovery. Following a strong showing at the 24 Hours of Le Mans, where Cadillac demonstrated impressive speed throughout the race, the team enters São Paulo with confidence and momentum. Cadillac Racing Program Manager Keely Bosn noted that last year's victory was more than just a race win—it reinforced Cadillac's ability to compete with the world's best while providing valuable insights that help shape future performance and technology. Drivers from both Cadillac entries are equally eager to return to the iconic Brazilian circuit. Several reflected on the unforgettable atmosphere, passionate fans, and memorable podium celebration following last year's victory, while others are excited to experience the challenging Interlagos track for the first time. The Rolex 6 Hours of São Paulo promises another exciting chapter in Cadillac Racing's pursuit of championship success. As the team looks to build on last year's breakthrough victory, fans can expect another determined effort from the Cadillac V-Series.R as it continues to compete among the world's premier endurance racing teams.

Behind every Formula 1 car is a team of engineers, strategists, and drivers working around the clock to find every last fraction of a second. For the Cadillac Formula 1 Team, one of those key contributors is not a seasoned racing veteran or a former Grand Prix driver. He is a teenager from Michigan named Aiden Price, and his story is one of the most remarkable in motorsport right now. It started with a vacation. When Cadillac F1 sim driver and Indianapolis 500 winner Simon Pagenaud needed time off during the team's intense pre-debut preparations, someone had to step in to keep the virtual laps going. Matt Borland, Director of Motorsport Competition Programs for Cadillac, turned to Greg Price, a Design and Manufacturing Manager for GM Motorsports, with an unconventional suggestion: what about his son? At just 14 years old, Aiden Price had already built an impressive racing resume with multiple wins in micro sprints on short oval tracks and a reputation as one of the most technically capable young drivers on iRacing, the world's premier online sim-racing platform. He had even developed a side business creating and selling custom car setups to other iRacing drivers online. With permission from his high school principal, Greg pulled Aiden out of class for an evaluation in front of the Cadillac F1 team. Within 15 minutes, the team had seen enough. They asked the question any teenager would love to hear: "Any chance you can miss school tomorrow?" Aiden is now enrolled in online high school, giving him the flexible schedule needed to work alongside Cadillac's professional sim drivers Pagenaud and former Formula 1 driver Pietro Fittipaldi. The learning curve has been steep. A modern Formula 1 car involves thousands of variables and a cockpit full of electronic adjustments that can dramatically alter the way the car behaves from corner to corner. "It took me a long time to learn what everything did," Aiden says, "but once you understand it all, it makes sense." Much of that understanding came long before Cadillac ever entered Formula 1. Growing up alongside his father Greg, Aiden spent years learning the nuances of car setup in both the real and virtual worlds. "I've always worked with him on setting up cars," Greg says. "He's very in tune with everything we do on our race cars." In Formula 1, official on-track practice time is tightly restricted by series regulations, making simulator work absolutely essential. "You can run them all the time, try new things, and figure out what works, from driving techniques to setups," Greg explains. "That's how the Cadillac MAC-26 Formula 1 car was developed. Every single detail was built in simulation, and from there, it went to the UK to be manufactured." The real-world impact of Aiden's simulator work has already been felt at race weekends. In the buildup to the 2026 Miami Grand Prix, Aiden was testing a virtual suspension upgrade for the MAC-26 when the team decided they needed the new parts built and shipped to Miami overnight. Greg received the call after hours, arranged for the parts to be manufactured, and caught the first flight to Miami, arriving at the track with components that Aiden had helped develop in the simulator just the day before. "It was a neat thing to see," Greg recalls. Aiden's contributions extend beyond Formula 1. He has also logged simulator laps for both the Cadillac LMDh and Chevrolet INDYCAR programs at the GM Motorsports Charlotte Technical Center, contributing to a collaborative approach that connects learnings across all of GM's racing disciplines. The same pursuit of performance and precision that drives the Cadillac Formula 1 Team lives in every vehicle on our showroom floor. Stop by Heritage Cadillac to experience that commitment for yourself.

What happens when two world-class Formula 1® drivers, two high-performance Cadillac V-Series vehicles, and a racetrack come together? An unforgettable showdown. Cadillac recently released a new YouTube video featuring Cadillac Formula 1® Team drivers Valtteri Bottas and Sergio "Checo" Pérez as they go head-to-head in a friendly competition behind the wheel of two of Cadillac's most exciting performance models. The challenge begins with the all-electric Cadillac OPTIQ-V luxury performance SUV, where both drivers tackle a demanding precision slalom course that puts the vehicle's agility and handling to the test. Next, they climb into the exhilarating Cadillac CT5-V Blackwing performance sedan for a flying lap around the circuit, showcasing the incredible capability and engineering of Cadillac's V-Series lineup. Keeping a close eye on every fraction of a second is Cadillac V-Series Lead Development Engineer Alex Doss, who serves as the official timekeeper for the competition. With Bottas and Pérez bringing their elite racing skills—and plenty of friendly rivalry—the video highlights the performance, precision, and excitement that define Cadillac's V-Series vehicles. Who comes out on top? You'll have to watch the video to find out. One thing is certain: whether on the racetrack or the open road, Cadillac's V-Series lineup continues to deliver thrilling performance worthy of world-class drivers.